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希音“成瘾性设计”及非法情趣娃娃遭调查

An illustration of the Shein logo

The European Union has opened a formal investigation into Shein after French regulators found listings for "child-like sex dolls" on the retail platform last year. The investigation will assess whether the systems Shein is using to curb illegal product sales are compliant with the EU's Digital Services Act (DSA), according to the European Commission, including "content which could constitute child sexual abuse material."

The commission will also examine the transparency of Shein's content recommendation systems and concerns regarding the retailer's "addictive design," including gamified programs that give points and other rewards to shopp …

Read the full story at The Verge.

⚠️ 风险分析

摘要:欧盟因非法商品和成瘾性设计对希音展开正式调查,涉及DSA合规。

影响:中国跨境电商巨头希音面临欧盟正式调查,若违规可能面临高额罚款、业务限制,损害品牌声誉。

建议:立即审查平台商品审核与推荐算法,确保符合DSA要求,加强合规团队与欧盟监管机构沟通。

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